Introduction:
Fast food packaging communicates a brand's identity and values. McDonald's stands out with its iconic red and yellow colors, while Freshii prioritizes sustainability and visual appeal.
McDonald's: Attention-Grabbing and Practical:
McDonald's packaging, featuring the golden arches logo, captivates attention with its bold red and yellow colors. It also offers practical items like the Happy Meal, reinforcing the brand's identity.
Freshii: Imaginative and Sustainable:
Freshii focuses on sustainability and aesthetics. Its eco-friendly packaging and minimalist designs convey a commitment to quality and freshness, appealing to health-conscious customers.
Balancing Ethics and Aesthetics:
McDonald's emphasizes recognition and practicality, while Freshii prioritizes sustainability and visual appeal. Balancing ethics and aesthetics in packaging design allows brands to resonate with their audience.
Conclusion:
Packaging reflects a brand's values. McDonald's and Freshii employ different approaches, with McDonald's emphasizing attention-grabbing colors and practicality, and Freshii highlighting sustainability and aesthetics. Finding a balance between ethics and aesthetics is key for effective packaging.
Reference:
McDonald’s Branding Strategy and Marketing Case Study. (2023, May 14). Map & Fire. https://mapandfire.com/branding strategies/mcdonalds/
Here’s How Freshii Had Its Best Quarter of Innovation In 10 Years. (n.d.). QSR Magazine.
https://www.qsrmagazine.com/sponsored/heres-how-freshii-had-its-best-quarter-innovation-10-years
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