Introduction:
McDonald's and Freshii employ distinct visual strategies to convey their brand identities effectively. A closer look at their visual language reveals the unique approaches these brands take to engage with consumers and establish their market positions.
McDonald's Visual Identity:
McDonald's maintains a consistent visual language across its marketing channels, utilizing a vibrant color scheme, playful graphics, and family-oriented imagery. These elements embody the brand's identity and create a sense of familiarity and warmth for customers.
Freshii Visual Identity:
In contrast, Freshii adopts a more contemporary and minimalist design approach. Their visual identity focuses on simplicity and features imagery of natural and organic elements, projecting a sense of freshness, health, and sustainability.
Influence of Branding Choices:
The branding choices made by McDonald's and Freshii demonstrate the significant impact of visual identities on consumer perceptions. By aligning their visual strategies with their brand values, both companies effectively cater to the diverse preferences within the dynamic food industry.
Conclusion:
Through a visual journey of McDonald's and Freshii, we witness the power of visual branding in shaping consumer perceptions and establishing a strong market position. While McDonald's embraces a vibrant and family-oriented approach, Freshii opts for a contemporary and nature-inspired aesthetic. These distinctive visual identities contribute to the success and recognition of both brands in the competitive food industry.
Reference:
Design, I. (2018, April 12). History Of The McDonald’s Logo Design. Medium. https://inkbotdesign.medium.com/history-of-the-mcdonalds-logo-design-abb29ef78741
Photo credits:https://www.mashed.com/655181/there-is-an-actual-reason-mcdonalds-logo-is-yellow-and-red/
The font of the references is a little small, it would be better if it would be a little bigger, and if change the color of the sub-heading.
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