Freshii’s Concept and Rebranding

Introduction:

Freshii, a fast and casual food franchise, has undergone a rebranding to expand its offerings and reach a wider audience. With a focus on healthy eating, Freshii has established itself as a global brand with numerous locations worldwide.

History and Concept

Founded in 2005 by Matthew Corrin in Canada, Freshii now operates over 100 locations across various countries. A variety of nutritious options, such as burritos, wraps, soups, salads, and frozen yogurt, are available on the menu.

New Brand Identity:

Originally known as "Lettuce Eatery," Freshii underwent a rebranding in 2009 to convey a broader vision and showcase its expanded menu. The name change allowed Freshii to break free from its lettuce-centric image and introduce a fresh food concept.

Logo and Design:

Freshii's rebranding included a logo update, maintaining the green color scheme but opting for a stronger shade. The new logo reflects the brand's evolution while retaining its clean and minimalist design.

Expansion Plans:

With a target of reaching 1,000 stores, Freshii aims to leverage its new brand identity to fuel further expansion in both existing and new markets.

Conclusion:

Freshii's rebranding efforts have positioned the franchise as more than just a lettuce-focused eatery. The updated concept, menu expansion, and refreshed visual identity enable Freshii to appeal to a broader customer base and pursue ambitious growth plans