The Power of Logo in Brand Recognition
Logos are a point of identification for the brand and are the symbol that customers use to recognize it. These brands use attractive and unique design that helps to capture the attention of the public and retain customers. There is also a relationship between design and marketing which is an aspect that these companies take into account, it intervenes in an important way in the advertising and marketing strategies of companies, since it allows the visual creation of a brand identity. The starting point of a marketing strategy should be the analysis of the brand identity if it is appropriate for the objectives that the company wants to achieve, it is here where the colors that identify the company, its vision, and objectives are decided and the logo, this is why consumers recognize brands.
Visual Brand Identity and its Elements in Marketing Strategies
The structure of the visual work is what determines which elements are present and what is their emphasis, in this project we will explain in detail what type of Visual Brand Identity represent Mcdonald's and Freshii, this corresponds to the graphic part and must synthesize and faithfully represent the essence and emotions of the brand, leaving an impression that prevails in people's minds. Point, line, shape, direction, tone, colour, texture, depth, scale, and movement are the basic building blocks of what we see.
They are the raw material of all visual information that is made up of combinations.
Photo credit:
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