How does Freshii attract its Customers?

Introduction:

Freshii effectively captures the attention of customers by showcasing a green and healthy persona. Through its mission and visual identity, Freshii establishes itself as a brand committed to providing convenient and affordable healthy food options.

 

Promoting a Green Persona:

Freshii's mission statement, "To help citizens of the world live better by making healthy food convenient & affordable," reflects its dedication to environmental protection, safety, and sustainability. The brand's green and white logo appeals to consumers who are concerned about their health since it exudes a sense of freshness and health.

Fun-filled Branding:

The inclusion of the double "ii" in the Freshii brand name adds a playful element to its identity. This fun-filled approach resonates with customers, creating a positive association and enhancing the overall brand experience.

 

Healthy Fast Food Option:

Freshii distinguishes itself by offering fast food that is also healthy. In an era where individuals prioritize fitness and well-being, the ability to enjoy fast food without compromising on health is a compelling factor that attracts customers to Freshii.

 

Conclusion:

Through its green and healthy branding, Freshii successfully captures the attention of customers. By promoting environmental responsibility, emphasizing convenience and affordability, and offering a fun-filled brand experience, Freshii appeals to health-conscious individuals seeking a healthy fast food option.

Photo Credit: 

https://i.kinja-img.com/gawker-media/image/upload/c_fill,f_auto,fl_progressive,g_center,h_675,pg_1,q_80,w_1200/104babd0ff50946ad392c016d3f8d1d0.jpg

Reference: 

Freshii HQ. (2021b). Freshii. Freshii.com. https://www.freshii.com/ca/en-ca/home

‌Fernandes, D. (2019, May 1). [PODCAST] How Freshii Created A High-Growth Environment. Nudge. https://nudge.co/blog/how-freshii-has-built-a-healthy-brand-in-a-high-growth-environment/

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